Caliente

Made-to-order eveningwear by Oscar B. I built the store and the way it fits a gown.

Caliente by Oscar B home page with four gowns

The brief

Caliente is Oscar B's label: gowns, suits and cocktail dresses, each one made to order. My part is the site and the store.

The store opens on the collection itself, 27 looks you can step through one by one, with a bag and checkout behind them.

The fit works differently. Nobody has to guess a size. You pick the look, Caliente sends the exact measurement list for that dress, and a local tailor takes the numbers before anything is cut.

Role
Site and commerce
With
Oscar B
Looks
27, made to order
Fit
Measured by a tailor, reviewed before production